6 tips to maximize social media marketing campaigns

first_imgby: Carie SchelfhaudtNot long ago, about the only way to get people to like your financial institution’s Facebook page or follow you on Twitter was to offer a monetary incentive, usually in the form of a giveaway or contest. But you don’t need to give away tablets, TVs and cash to get people to connect with you on social media. Here are six tips to help grow your social media community and increase the effectiveness of your campaigns in social channels.1. Create personasStart by building the top four personas that represent the kind of people you want to attract. Use these personas as the basis for four different social media campaigns, with each campaign having a different audience and budget. Developing the personas and the structure of the ad campaigns before determining copy and images will allow you to determine the type of ad that will resonate with each persona. And, you’ll be able to optimize the budgets for each campaign once you determine which campaign is the most effective. After all, your financial institution has more than one product, multiple demographics and even multiple touch points that would resonate with different audiences. Shouldn’t your social media messaging be customized to your audience as well? continue reading » 19SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

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Graffiti on Gradele in the race for the title of best summer festival

first_imgWho says graffiti doesn’t go along with grills?Nearly 2 and a half thousand visitors circulated daily through the White House, and during the three days of the event they were able to enjoy top-notch music and street art for free. For the seventh time in a row, this deadly combination ignited Bol on Brač in the middle of the tourist season and became a central gathering place for young graffiti artists, street art artists, designers, musicians, DJs, skaters and hungry visitors.In the period from 26 to 28 July, Brač became the most urban Croatian island promoting street art. This is supported by the interest of many domestic, regional and world names in the graffiti scene to leave their mark on the walls of the White House. So this year, Zoer and Velvet from France and Flying Fortress from Germany visited Croatia, names that are at the very top of world street art. Visitors witnessed the eternal conflict of realism and utopia of Zoe’s works, which tries to fit its part of reality into the space in which he draws. Velvet draws its inspiration from the everyday environment, and its hyper-realistic approach to content often goes back to the beginnings in which marine and industrial themes occupied an important place in his poetics, and there is the legendary Flying Fortress, a model for many generations in his 30-year career. Also, the team was joined by Spaniards Sebas Velasco and Inigo Sesma and local and regional forces Lunar, Chez 186, Sarme, Arte, Wuper, Nikola Mihajlovic, Casino, Royal, Smack, Mosk and Senk.The musical line-up was certainly attractive to the guests. The program offered the best of Croatian hip-hop: Krankšvester, Vojko V, Stoka, High5, Kuku $, Buntai and Tone Tuoro and DJ forces: Oliver, Tikach, VRH, Rofellos, Zembo, Kuna, Babilonska, Resk, Gang Gang, Ineskich , Niki Peducci and Traples.Fascinating is the fact that the extremely rich program is free of charge for the seventh year in a row, which is in the spirit of urban festivals, but still emphasizes the role that visitors have with the organizers. Especially if we add to that the fact that this is the very peak of the tourist season. In addition, the festival in cooperation with Flixbus provided visitors with a discount on bus rides to Split and a discount on accommodation in partner camps and cheaper apartment rental prices in the agency Adria Bol and Bol Homes. A good example of how the whole community actually lives through the festival, but also proof that a successful festival must be something more than content – it must be a complete arrangement that creates a feeling of closeness in the visitor and increases the likelihood of his return.This year’s Graffiti started in China Mediteran Bol, and as part of the opening, visitors were able to watch video projections from last year’s editions. The heart of the Festival is the abandoned White House Hotel near the Dominican convent and the beach. Visitors were able to show their talents in drawing on “Ziggi best papers design” and drawing postcards for the campaign “Carefree greetings from the Adriatic”, and those eager to dance could participate in numerous “battles” or in the dancehall session Cromaicanza, but still of art: at the Jagermeister table football tournament, the diving competition, the lufting race and the daily street basketball tournament.Nearly 2 and a half thousand visitors circulated daily through the White House, proving that this simple formula practiced by the organizers is the secret to the success of an urban festival that has recently sprung up from all sides as opposed to their large and commercial versions. Yet, even in that endless offer of street festivals, those who rightly carry that attribute stand out. The whole community can and should be included in it, which literally means the denominator urban. If it doesn’t engage a society that makes it urban and ultimately a product of life in it, then it’s simply a festival and a bunch of free content with no sensitive story.It is commendable to see that this is being worked on in Croatia as well.last_img read more

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