6 tips to maximize social media marketing campaigns

first_imgby: Carie SchelfhaudtNot long ago, about the only way to get people to like your financial institution’s Facebook page or follow you on Twitter was to offer a monetary incentive, usually in the form of a giveaway or contest. But you don’t need to give away tablets, TVs and cash to get people to connect with you on social media. Here are six tips to help grow your social media community and increase the effectiveness of your campaigns in social channels.1. Create personasStart by building the top four personas that represent the kind of people you want to attract. Use these personas as the basis for four different social media campaigns, with each campaign having a different audience and budget. Developing the personas and the structure of the ad campaigns before determining copy and images will allow you to determine the type of ad that will resonate with each persona. And, you’ll be able to optimize the budgets for each campaign once you determine which campaign is the most effective. After all, your financial institution has more than one product, multiple demographics and even multiple touch points that would resonate with different audiences. Shouldn’t your social media messaging be customized to your audience as well? continue reading » 19SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

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Woolnut Leather Sleeve for MacBook has a soft wool interior and a slip-in design » Gadget Flow

first_img– Advertisement – The Woolnut Leather Sleeve for MacBook is seriously luxurious. With a leather outer material and a wool interior, its soft design lets you easily slip in your laptop. Plus, the Scandinavian vegetable-tanned full-grain leather develops a beautiful patina over time. And the 100% natural wool felt from Germany is of the highest quality. Made specifically for each MacBook model, this case provides a tight, snug fit around your computer. With a minimal and timeless Swedish design, this leather MacBook sleeve will go with any outfit and blend with all your accessories. Additionally, it lets you conveniently charge your MacBook while it’s safe inside. Finally, when you take out your computer to use it, simply place this leather sleeve underneath it for a supportive pad.last_img read more

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Warriors’ Draymond Green expected to return Monday vs. Minnesota

first_imgSubscribe to the Mercury News and East Bay Times for $40 a year and receive a free Warriors championship coffee table book.MILWAUKEE — The Warriors did not listen to Draymond Green’s hopes to play in Friday’s game against the Milwaukee Bucks. Instead, Warriors coach Steve Kerr said he “would fully expect him to play on Monday” against the Minnesota Timberwolves at Oracle Arena.Green has missed 13 of the past 15 games because of a sprained right toe in his right foot. The Warriors initially …last_img read more

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BHP Billiton’s African expansion

first_img11 February 2004Global resources giant BHP Billiton officially opened its multi-million dollar Hillside aluminium expansion project in KwaZulu-Natal last week, and is exploring further opportunities for growing its aluminium operations in South Africa and Mozambique.The expansion project at BHP Billiton’s Hillside Aluminium smelter at Richards Bay reached full production in December, just 20 months after the project commenced in April 2003, at a total cost expected to come in under the original budget of US$449-million.This expansion, by 132 000 tons per annum, will raise Hillside’s production to 670 000 tons per annum, making it the largest smelter in the southern hemisphere and the western world.According to the company, some 1 200 people received training in various construction skills during the project. “About $80-million was spent directly in the KwaZulu-Natal region, with a further spend of $7-million per annum expected from the expansion’s continuing operations”, the company said in a statement.“To date, 22 contracts valued in total at US$20-million have been awarded to black economic empowerment procurement and service providers.”Business Day reported that BHP Billiton chairman Don Argus, speaking at the Hillside 3 opening ceremony at Richards Bay last week, said the company had begun a project to explore opportunities for adding value to its southern African aluminium operations.BHP Billiton accounts for approximately 7% of total global aluminium production from its Hillside and Bayside smelters in South Africa and its Mozal smelter in neighbouring Mozambique.Roughly 20% of the Australia-based company’s assets – including coal, manganese, ferrochrome and aluminium – are in southern Africa. The company, the biggest mining company in the world, resulted from the merger in 2001 of Australian firm BHP and South Africa’s Billiton.Earlier this month, the group appointed Dr Vincent Maphai, currently corporate affairs director at SABMiller, as chair of BHP Billiton South Africa.Maphai will be the most senior group executive located in southern Africa, and will report to BHP Billiton executive director Mike Salamon.Salamon said in a statement that southern Africa “is a core element of our global business activities, and Dr Maphai’s experience and stature will hold us in good stead as we progress our empowerment initiatives and seek development opportunities throughout the region.”SouthAfrica.info reporterlast_img read more

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The Elevator Pitch for Enterprise 2.0

first_imgRelated Posts Tags:#enterprise#NYT#Trends We have not been writing too much as of late about Enterprise 2.0. Perhaps that’s in part because it seems like the phrase is getting a bit tired. Perhaps also it is because it feels like so much of the discussion centers around the technology that Enterprise 2.0 is all about.In any case, we found this post on Tech IT Easy. It goes through five elevator pitches to make for Enterprise 2.0.It’s a telling post. While it seems like Enterprise 2.0 is becoming widely adopted, there is still a struggle for how to explain what it means and how to pitch the concept to executive management, middle managers and the people who may find the technology valuable for their work.Let’s start at the top:CEOHow Enterprise 2.0 can help: Better productivity and innovation.Apprehension: Productivity will decrease when employees have access to Enterprise 2.0 tools.Pitch: “Do you rank amongst the 65% of executives disappointed with the level of innovation in their company?”Our take: You need a champion in executive management for Enterprise 2.0. Going direct to the CEO may be fruitless – unless of course you are the executive manager making the case.Head of HRHow Enterprise 2.0 can help: Fosters a healthier culture across the organization and improves employee morale. Apprehension: Employees may become less engaged.Pitch: “Hey, I’ve heard that about 40% of the workforce are either disengaged or disenchanted. What are we doing in our company about that?”Our take: What are we going to do when all of our employees have smartphones, work at home, and are working with a product team, partners and select customers on a time sensitive project?CIOHow Enterprise 2.0 can help: Better knowledge management within the enterprise, which leads to a better ROI on IT systems.Apprehension: Security.Pitch: “Have you heard about this study showing that 46% of the people surveyed find what they’re looking for on the company Intranet? Did you know that twice as often they find what they want on the Internet?”Our take: Have you heard about the five business groups that are using these SaaS environments? The services are pretty affordable. By the way, have you looked into the ROI on these cloud computing apps?Middle ManagerHow Enterprise 2.0 can help: Technologies, processes and methods are evolving fast. There has to be a better way to manage the informationApprehension: Loss of control.Pitch: “How do you feel about the figures that managers spend two hours a day looking for data and that most of it is of no value? “Our take: How’s your email inbox looking?ExpertsHow Enterprise 2.0 can help: You can get your knowledge out to the organization more efficiently.Apprehension: Top-down directed effort will make it harder to get the work done.Pitch: “Have you heard that knowledge workers spend 30% of their time looking for expertise such as yours?”Our take: How do you learn about new issues? Have you ever looked on Twitter to monitor real-time conversations about your particular expertise?Elevator Pitches: Do they Work?Elevator pitches are meant to get the conversation started. Entrepreneurs don’t close deals immediately after a 60-second pitch to a VC. The parallel to Enterprise 2.0 is a bit thin but the process of thinking through the value of Enterprise 2.0 is an exercise that has merit and may make the difference when pitching that cool, new enterprise collaboration service you are so sure would be hit in the organization. Cognitive Automation is the Immediate Future of… 3 Areas of Your Business that Need Tech Nowcenter_img alex williams IT + Project Management: A Love Affair Massive Non-Desk Workforce is an Opportunity fo…last_img read more

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