Rovio turns 15 Bad Piggies recipe book into 99 app

first_imgRovio is not short of cash, but the company is dead set on milking the Angry Birds IP for everything it’s worth, and that includes merchandise surrounding the games. We’ve seen plush toys, smartphone covers, key rings, a board game, and even a recipe book.That last one, entitled Angry Birds: Bad Piggies’ Egg Recipes, got released in December last year as a hardcover book for $14.99. It was a mere 96 pages long, contained 41 recipes, and generally got good reviews.Typically, such a book would get released in a Kindle edition and for other digital book stores, but Rovio is taking a different approach in a bid to sell many more copies and make another small fortune from an Angry Birds product. What Rovio has done is take the $15 book and turn it into a $.99 interactive iPad recipe app called Bad Piggies Best Egg Recipes.The app version contains exactly the same recipes as the book, but is backed up by step-by-step guides across multiple screens, some Bad Piggies animating graphics and illustrations, an egg timer, and the ability to capture and share photos of the food you make on social networks.It’s a very clever move that bucks the trend of just releasing a digital version of a book and is sure to see many more sales than it would in book form on a Kindle or Nook. Rovio is also enticing you to purchase early as the price will increase to $4.99 at some point in the future.Read more at Rovio or purchase the Bad Piggies Best Egg Recipes applast_img read more

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