This post is currently collecting data… ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr This is placeholder text continue reading » For many banks and credit unions, the most important question they have when deciding to open a new branch is “Where?”Every market is unique, and choosing the right location alongside developing tailored experiences can help your financial institution resonate with local communities and draw in your target demographics. Understanding your market and where growth opportunities lie, both today and in the future, is critical to achieving your goals.America is undergoing a rapid demographic shift due to industry disruptions and job opportunities concentrating in urban areas. If you can predict where the market will be, you can position yourself to achieve higher levels of growth. Yet developing an understanding of your market is becoming more complex and requires a data-driven approach with predictive analytics.Using predictive analytics is different from traditional approaches to branch location strategy because instead of assuming that historical trends will continue, it relies on insights from complex machine learning models to balance a vast number of attributes and data points to forecast how a market will change going forward. We partner with Precisely to deliver these cutting edge insights.