It is in this segment that Karlovac County sees its opportunity for growth and development. Thus, with the aim of raising the quality of heritage interpretation services and guide services, the Karlovac County Tourist Board and the Karlovac Tourist Board organized the training of professionals who meet the need for heritage interpretation in their work, which should be adapted to different target groups. “This education is a continuation of the activities we carry out in the city of Karlovac together with all partners. Our goal is to respond to new trends and raise the value and quality of the destination. Since the education is focused on a different, more interesting presentation of natural and cultural heritage, we are sure that it will help everyone who participated to present Karlovac in a quality way, and to achieve a common goal, and that is a satisfied guest.” said Marina Burić, director of the Tourist Board of the city of Karlovac. The training program includes a 40-hour training, is licensed by the Interpret Europe association, and the educator is the first licensed interpretation guide in Croatia and the author of the Secret Zagreb tour, Mrs. Iva Silla. Interpret Europe is a European professional association that brings together about 1000 professionals in the field of heritage interpretation from 55 countries. “Nowadays, most tourists and visitors truly enjoy getting to know new locations, their history and culture, and this is one of the most common travel motives when choosing a destination. But these historical curiosities are more impressive if they are presented in a way that evokes emotion and encourages interaction between the guide and the group, and this education program is just going in that direction. In this context, we can say that with this intensive five-day program we want to adapt to today’s trends and at the same time give this opportunity to all those who want to improve their knowledge and interpretation skills. The ultimate goal of all these activities is to raise the quality of services in the destination, and the interest of participants showed that we are on the right track”Said Dina Begić, director of the Karlovac County Tourist Board. Photo: TZ Karlovac And there is no better way than telling stories than through storytelling, whose main mantra is – sell me a story, not a product. A group of 15 registered participants in Karlovac started the course in mid-November. The theoretical part was held in the area of Aquatika and the Franciscan monastery, while the practical part was held at various locations in the city and county. The wish of the organizers and participants of the course is that the richness of heritage is worthily passed on to visitors through interesting facts, facts, information, emotions and experience. I keep emphasizing how tourism consists of emotions, experiences and stories. It is our authentic stories that are the strongest content that makes us unique and that, after all, creates the motive of coming, because people travel to meet and experience a new way and culture of living. People travel to experience something new and different. Tell stories. Our authentic stories.