for any of the retail stores, it is hoped that through all means to enhance the sales of goods, and shopkeepers are also paid a lot of effort. Today Xiaobian introduced is likely to change the commodity to change the business, so as to enhance the sales of goods, improve store operations, so that the owners are making more profits.
retail commodities have great profit comes from selling goods, as the owners will often take the goods in a shop the most important the most conspicuous place on the way to a certain extent, to provide consumers with the convenience of purchase, but because of some unsalable goods to display hidden inconspicuous, caused by the customer continue to ignore the backlog, which sold and unsalable goods in stark contrast to a certain extent, affect the overall performance of the. How to change this situation? It’s time to do some work on your display.
commodity display, whether for the sake of the artistic beauty of the goods, or in order to facilitate consumption, the most important starting point is to stimulate consumption, customer demand oriented, anytime, anywhere for sales services. A good display, taking into account the site management, security alarm, store ventilation, goods tally, outside the cost reduction rules, but also often for new customers to truly impact on the visual cortex, stimulate customers to produce impulse buying.
from the desire to stimulate customers to buy goods and highlight the point of view of the display of goods, through the reasonable use of color and sound of goods to stimulate consumers. The amount of fast goods and take the amount of slower commodity adjacent display, ease the excessive concentration of traffic; for weak sales, new product, and can cause the customer impulse goods should be placed in the shop conspicuous site, attracted the attention of customers, stimulate the purchase behavior; customer purchase intentions of psychology, in order to give customers maximize the convenience to purchase, in accordance with the customers’ mind and joint layout in the display of goods, to meet the needs of the consumers and promote joint purchase, improve the sales of goods.
of course, for any retail store, want to run a good business, not only need to do a good job of commodity display, but also need to do more work. In short, a good retail terminal, in addition to doing business integrity, enthusiastic service, but also to learn the characteristics of the commodity, customers purchase psychology, product sales, we should pay more attention to the merchandising skills.