What kind of website can really WangzhuanLei June interview do not like what was called for business

"concentration, acme, word of mouth, fast"

membership registration fee, including the game card or recharge card and other forms. Membership registration fee, it is the Internet’s unique way of profit, but also relatively stable, the most profitable way of profit, such as Shanda, Alibaba, Tencent, nine days, Sogua and so on, are mainly used in this form. sh419 and shlf1314 are also included in the bidding rankings. But now also faces challenges, such as Shanda faces the challenge of private servers, who are willing to have free things.

Lei Jun, born in Xiantao, Hubei in 1969, graduated from the Department of computer science of Wuhan University in 1991. He is the founder, chairman and CEO of millet technology, chairman of Kingsoft Corp and a famous angel investor.

often has stationmaster to ask now, what website makes money? In fact, what website can say has the possibility that make money. Now I’d like to talk about my opinion:

in December 2012 won the "Chinese economy figures of the year award", elected in February 2013 National People’s congress. In February 2014, Lei Jun for the first time to 28 billion yuan wealth into the "Hu Run global rich list", ranked 339th in the world. In October 29, 2014, Forbes released 2014 China rich list, Lei Jun to 55 billion 690 million yuan net worth, China ranked the eighth richest man, Forbes the biographical introduction to "characters in Chinese in the Internet industry can not be ignored."

Lei Jun: in doing millet, we do not have high expectations, but also shielding all external pressure. Since I am an old comrade, I have a heavy burden of thought, and I am afraid that I have made a mess of it, so we are keeping it secret for the first year and a half. In the beginning, we were just a pure R & D department.

to sum up, I personally think that if you are >

at the beginning of 1992, Lei Jun joined the Kingsoft Corp, after 6 years as general manager of Kingsoft Corp; in 1999, and served as chairman of the investment joyo; after a few years, has invested, including Kara Eslite, UCweb, games and other dozens of well-known IT company; in 2010, Lei Jun two venture, founder of millet technology, millet mobile phone, TV etc. box, the highly acclaimed, millet technology company the latest valuation has over ten billion dollars.

SMS is the main income of the portal, but as consumers become less aware of the freshness of the text messages and the norms of telecommunications, the revenue of SMS has gradually declined.

joined the alliance, as the main form of income hao123, many personal websites use now, whether or not, there is no access to content, the first is to join several Union, many web pages in addition to advertising alliance has no content, it’s no wonder that even TOM and Sohu this station, is also full of eBay the advertising alliance, but I think the advertising alliance does not give us much income, imagine you as a visitor, will enter the alliance click on these advertisements? That someone will ask, that HAO123 why there is so much income, this is because the hao123 set up early, has been established for more than 5 years in a few years ago, the alliance advertising less, many visitors are through these ads to know 265 websites such as eBay, that is to say, when hao123 than the more famous website, Now, who doesn’t know eBay, 265,

Lei Jun: in doing millet, we do not have high expectations, but also shielding all external pressure. Since I am an old comrade, I have a heavy burden of thought, and I am afraid that I have made a mess of it, so we are keeping it secret for the first year and a half.

– about

later, I found that after the energy spent on marketing, our attention to research and development will inevitably be reduced, so we do a lot of products, to tell the truth, I think it is still not good enough. At that time, the environment was not good. In the end, we spent a lot of effort on marketing, but never really done it.

"we rely on word of mouth",

let me talk about advertising first. The Internet as an important media advertising, but also behoove, must have the skills to do advertising, advertising as a means of business promotion and marketing, the final purpose is to let the possible purchase of this product or service people remember their product or service, there is a problem related to target customers, so do we also need to consider your target group visit where? Only in this way, will anyone want to advertise your website. For example: for example, the Webmaster Station, because the target access group is the webmaster, then the host, domain name provider is the main advertiser. The main goal of the Pacific computer network, Inc. network access is a group of computer enthusiasts, so computer manufacturers is their major advertisers. Now why many websites are *, but to advertise less? The main reason is that the target access group is not clear, such as 9Flash responsible person once I have talked to their advertisers are relatively small, they can also have other ways of earnings.


in the early days when we made Kingsoft, is a pure R & D department, a few people are engineers, there is no marketing department, customer service calls are all my answer, because the company who do not love to pick up. At first we were very successful, but in 1996 we almost closed the door because Microsoft came in. Reflect on the reasons, we early on "wine, not afraid of alley deep", soon swept the country. But Microsoft not only did a good job, but also done well in marketing. So we began to learn marketing with Microsoft.

Finally, ?

first of all, clear what you rely on earnings, and now common profit models are: advertising, membership registration fees, text messages, join the league and so on.

on the Internet thinking

Lei Jun business card