encountered off-season is an inevitable thing, however, in the off-season can take what kind of business strategy, will make the profit is guaranteed, every entrepreneur needs to consider the issue. In all walks of life, there may be a relatively weak season, the difference in the off-season, how to ensure profitability, and even contrarian, and become the focus of attention of each operator.
1, marketing communication is the key
off-season in the industry, the majority of enterprises in the marketing budget is less, rarely invested heavily in marketing communications. Marketing personnel in the marketing communications industry off-season, should study in all aspects of the target audience, media characteristics, propagation time, advertising copy and other more efforts should also be fully integrate their own resources, to make the spread of a resource exchange range maximum.